STARR CAMPAIGN // Telfar
As a photo studio, we are always thrilled to work with clients who challenge the status quo and push the boundaries in their respective industries. That's why it was an absolute pleasure to host TELFAR LIVE, the online retail platform for the innovative fashion brand TELFAR, for their latest campaign shoot.
TELFAR has garnered significant attention in recent years due to its unique approach to accessibility and value in the fashion world. Unlike traditional notions that associate being fashionable with being wealthy, TELFAR's vision revolves around the belief that style should be accessible to everyone, regardless of their financial status.
One of the ways TELFAR achieves this inclusivity is through their DAY-ONES program, which rewards loyal customers with early access to new collections and exclusive merchandise drops. This strategy emphasizes their understanding of their audience and their commitment to ensuring that everyone can easily access and enjoy their stylish and high-quality clothing.
TELFAR LIVE represents their latest endeavor to take this philosophy even further. By pricing their products based on accessibility rather than perceived luxury, they are able to broaden their customer base and offer the best value possible. This approach contradicts the notion of exclusivity in fashion and makes their products attainable to a wider audience.
Embracing a dynamic "live" sales model, TELFAR adds a sense of urgency and excitement to their retail events, setting themselves apart from traditional retail practices. In doing so, they break down barriers and demonstrate that fashion can be inclusive and welcoming to all, rather than being confined to an elite few.
We feel honored to have played a role, however small, in TELFAR's remarkable journey, and we eagerly anticipate witnessing their future endeavors. TELFAR's impact proves that fashion can be a catalyst for positive change, and we are enthusiastic about witnessing more brands follow their path of accessibility and inclusivity.
